Business owners in every industry are struggling to keep costs in line with their declining sales.

By Emily Maltby, CNNMoney.com staff writer May 11, 2009: 1:32 PM ET

FARMINGDALE, N.Y. (CNNMoney.com) — Behind every statistic about whopping job losses and the shrinking economy are thousands of small businesses battling the everyday realities of trying to survive with less staff and fewer customers. Three weeks ago, a group of entrepreneurs from peer advisory group The Alternative Board (TAB) gathered to discuss their view from the frontline of the recession.

“I’ve managed to cut so much already, but I wonder, what’s left to cut?” asked Ken Villani, president of Cottage Pharmacy and Surgical in Woodbury, NY.

“People aren’t buying breakfast on the way in to work,” said Owen Mester, whose Maspeth, N.Y., bakery makes and distributes yogurt muffins that get sold throughout the New York metropolitan area. “My competitors - I don’t know how - are offering a month of free delivery. I’m not sure how to counter that. At some point, we still have to still run the business.”

Five of the six business owners at the meeting saw their sales fall last year, with the declines ranging from 8% to 40%. Most expect this year to be equally grim: Only one owner thought his sales for 2009 would be higher than last year.

To adjust to the new economic realities, business owners are shaving their staffing down to the bone. Businesses with fewer than 50 staffers have collectively shed 1.4 million jobs in the past six months, according to estimates by payroll processor ADP.

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