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TAB Member Spotlight - Joseph L. Garcia

September 2nd, 2009

Joseph L. Garcia - New Era Publishing

Joseph L. Garcia
President & CEO
New Era Portfolio



New Era Portfolio Makes INC. 500

Joe L. Garcia, president of New Era Publishing, Inc., does not shy away from a challenge.  An entrepreneur at heart, Joe has been passionate about creating companies that fill a need ever since he was a young boy. From running his very first paper route in Plymouth, Michigan to owning a popular bar on Sixth Street to managing a large staffing company that was purchased by Staffmark in 1998, Joe has been an innovator in the business arena.

In 2000, Mr. Garcia started New Era Publishing, an Austin-based fine art publisher, printmaker and artisan framer. Despite a rocky beginning thanks to the burst of the high tech bubble and 9/11, New Era endured and in 2002 the company began to prevail.  Over the years New Era has acquired many recognizable clients like Ethan Allen, Bed, Bath and Beyond, Crate and Barrel, Z Gallerie, Norwalk Furniture, Bloomingdales Home, Harrah’s and Hilton, not to mention the company commissions some of the top artists from around the nation.  New Era has received a variety of accolades like the Inner City 100 Award from ICIC Magazine and Inc. Magazine in 2007 and the company has been ranked in the prestigious Inc. 5000 list, from Inc. Magazine, for three years in a row, and this year moved up to 485 on the Inc. Magazine 500 list.

Mr. Garcia’s vision of removing the snobbery in fine art and making it accessible to everyone led to the company’s motto, “Fine Art For Everyone.”  Joe has implemented a variety of unique offerings at New Era to bring this mantra to life. Interior designers have the luxury of choosing customized artwork that can be created in 48 hours, large hotels and resorts can have proprietary artwork created especially for them and the general public can shop New Era’s vast cache of fine art online at Gallery Direct.

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