Are your B2B customer’s REALLY engaged.  This new poll indicates that most B2B companies MISTAKENLY subscribe to conventional wisdom, believing that they need to appeal primarily to price, speed, and efficiency.  This mindset leaves them extremely vulnerable to competition.

B2B Customers Have Feelings Too

Retaining existing customers typically costs much less than acquiring new ones.  If you are looking to expand your market share and increase your profitability, UnCommon Sense can help you to appeal to your customer’s emotional requirements.

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