In today’s rapidly changing marketplace, it is becoming increasingly difficult to differentiate your company from your competition.  If you cannot differentiate, the only weapon that will be left in your arsenal is dropping prices, cutting deeply into your profit.  Ask yourself these questions:

Is My Company Differentiated? 

In 20 words or less, how would you say your company is differentiated in the marketplace?  (Better Service?  Best Pricing? Better Products? Highest Quality?)

If I asked your biggest competitors, what would they say differentiates THEM?

Are their differentiator(s) very different from yours? 

If not, is your company TRULY differentiated in the minds of your prospects?

If so, how long do you think you can maintain your differentiated advantages?

Are You and your Salespeople Differentiated?

How would you say you are different when compared to your selling opponents?

What do you think your PROSPECTS would say?

What do you think you can do today to improve your advantages and develop qualities so that you are ALWAYS differentiated and show up as the MVP (Most Valuable Person)?

For some specific guidelines to becoming a differentiated MVP, email GrowMySales@zthree.com and write MVP in the Subject Line.

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