2020 will go down in history as a whopper.

Many companies suffered. 

Some failed.

Other owners re-invented their businesses to capture new opportunities leading to record success.

One thing is certain–2021 will be another year filled with uncertainty.

For some, uncertainty creates paralysis.  Consequently, a large percentage of entrepreneurs will attempt to maintain status quo in the coming year.  They will change very little, cling to their antiquated thinking, rigid processes, and sacred cows, adopting a strategy of hope and allowing their default future to dictate their outcome. A very risky approach…

Successful CEOs understand that uncertainty and change can be their greatest asset.  These owners will restructure processes, systems, strategies, and mindset.  They understand that the ability to learn and execute quickly is their singular sustainable strategic advantage.  These leaders will commit to invent a much better future. And they will win.

Which approach will you choose?

Will you live into your default future, or will you invent a more prosperous, rewarding, future?

Do you and your company have a practice to learn and execute quicker?

We’ve all heard the popular adage (often attributed to Albert Einstein) – “Insanity is doing the same thing and expecting different results.”

Similarly, many people believe that doing the same thing will produce the same result.  In 2021, this statement could not be further from the truth. In fact, if 2020 has taught us anything, it is that doing the same thing will likely get us STOMPED.  The pandemic made this obvious, but the trend has been developing for decades.  Just one example of proof is that since 2000, fifty-two percent of companies in the Fortune 500 have either gone bankrupt, been acquired, or ceased to exist.  That’s 52% in just 20 years! But let’s cut these companies some slack.  After all, it is no small task to overcome the inertia and change the direction of a big, bureaucratic, multi-billion-dollar ocean liner.

Conversely, 2020 has also taught us that massive opportunities abound for nimble, innovative entrepreneurs who adopt a process of learning and acting faster than their competitors.  As a private business owner, you can easily adopt an agile rapid-learning practice in order to maneuver your speed-boat company to previously unimagined new heights.

If you lead a company that struggled in 2020 and find yourself thinking “I’m too busy and don’t have time to adopt a new practice”, your mindset may have already cost you the race.  Simply, owners who consistently succeed do things that weak owners do not. They make time for the important and delegate the urgent.  They do not live into default.  They invent their own future.

If you are committed to proactively creating a better future, but just don’t know how to start, no worries.  Your business and market may be unique, but the formula to optimize your odds of success is bullet-proof.  It has been used by tens of thousands of successful owners to inform their decision-making, and to learn faster, to rapidly convert that learning into executions, to strengthen their companies, and to win.

I’m so grateful to the thousands of owners, coaches and facilitators in the TAB Community who help me learn faster, keep me on track, and inspire me each and every day.  I’m committed to helping each and every one of you have a record year.

Best wishes for an amazing holiday season and to achieving incredible new heights in 2021 and beyond!

Copyright © Joe Zente 2020. All Rights Reserved.