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A Boomer’s Guide to Communicating with Gen X & Y

August 29th, 2008

Many of you may remember last year’s TAB Business Owner Success Series event on maximizing productivity in The New Workforce.  The event was presented by Debi Stafford, TAB-Austin’s newest Certified Facilitator and VP of Global Human Resources at CSC.  CEOs in today’s workforce can face as many as FIVE generations of workers.   An excellent article in Business Week last month deals with two of the most challenging (and potentially most productive) generations that business owners deal with each day—Gen X and Gen Y.

A Boomer’s Guide to Communicating with Gen X and Gen Y By: Karen Auby

  • Baby Boomer - American born between 1946-65
  • Gen X - American born between 1965-80
  • Gen Y/Millennials/Echo Boomers - American born between 1980-95

As seen on 60 Minutes…

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TAB Member Spotlight - John Scofield

August 23rd, 2008

 

 

 

 

 

John Scofield has been a TAB member since 2006, when he joined as CEO of El Lago Foods.   He built the company into a highly profitable enterprise and sold it last year.  John is now in the process of building another success story…

Learn About Scofield Construction Services, LLC

New owner has big plans for specialty contrator servicing the pool industry and others

Austin Business Journal - by Laura Hipp ABJ Staff

John Scofield has traded tortillas for pools.

The Austin businessman, who owned East Austin tortilla and chip maker SG Mexican Foods  (El Lago brand) , recently bought Cen-Tex Plaster Inc., a 15-year-old pool company n Leander.

His Scofield Construction Services LLC, also acquired sister companies Cen-Tex Gunite Inc. and Mobile-Crete Inc. Terms of the deal were not disclosed.

“Our plan is to grow across the board,” says Scofield, who bought the business with his wife, Holly.

They plan to add customers through new commercial and residential  construction projects, advertising and expanding the reach of Mobile-Crete, the ready-mix concrete division.

Today, Cen-Tex employs roughly 100 workers, who gunite and plaster pools, pour ready-mix concrete for decks, driveways, sidewalks and other projects in a 20-county area. Through their crews they  can finish five to seven pools daily during the spring and summer  — the peak season.

Austin investment bank Focus Strategies LLC facilitated the acquisition.

Principal Lathrop Smith says Focus is seeing a “reasonable amount” of recapitalization and sales of companies with revenue from $5 million to $75 million in light of the economic downturn.

Debt financing among mid-market businesses has not contracted as much as the large deals, he says.

“The Texas economy has held up better than the national economy,” Smith says. “With capital gains rates currently at an all-time low and the healthy appetite of private equity investors, now is an attractive time for companies to conduct transactions.”

Scofield describes the trio of companies as a hidden treasure whose possibilities have not been fully realized. He declined to discuss revenue.

Cen-Tex renovates existing homeowners’ pools and gunites and plasters  pools as a subcontractor for commercial and government projects.

Scofield wants to be position to increase Cen-Tex’s presence in home construction as the housing market stabilizes in Central Texas. Its limited participation in new home construction helped Cen-Tex avoid effects of the credit crunch.

“Our customers and Cen-Tex are still doing very well,” he says.

Pool construction divisions involving plaster and gunite, a cement-based material, generate most of Cen-Tex’s revenue, but Scofield plans to build upon that and boost the promotion of Mobile-Crete’s many services .

Mobile-Crete recently reached an agreement with a South Austin materials supplier to refill trucks, he says. That will allow further expansion into Hays County with the trucks traveling to the new site to reload materials rather than to Leander.

“That reloading opens up the market to do business more rapidly in South Austin and North Hays County,” he says.

The Silver Lining in a Slowing Economy: Part III

August 15th, 2008

SALES PERFORMANCE CHECKLIST

This is third in the series of several articles outlining how to grow your sales in the face of a turbulent economy. 

A World Class Sales Organization requires effective Sales Management to drive the performance of everyone in the sales force.  There are different components of sales performance management that must be looked at holistically. They include:

1.    Align the objectives, initiatives, size, structure, and quotas of the sales force and the goals, opportunities, and quotas of the salespeople.
2.    Measure sales force and salesperson performance against the sales force objectives and the salesperson goals and quotas.
3.    Reward salespeople for performance by linking the achievement of goals and quotas, demonstration of competencies and cultural values, etc., to compensation.
4.    Report sales force and salesperson performance to help people understand what they need to do to improve.
5.   Analyze execution of sales strategy to determine needed modifications to the strategy, tactics, personnel, budgets, and other aspects of managing the sales force.

Absent the context for measurement in the form of objectives and goals, absent the link between measurement and pay, and absent frequent, timely feedback on performance against the measures, sales leadership has no way to effectively and efficiently drive the right selling behaviors.

If you are interested in further detail or have any questions at all about how to Upgrade Your Sales today, please feel free to contact us at 512-331-1822

More to come…

© Copyright 2009 Joe Zente

The Silver Lining in a Slowing Economy: Part II

August 13th, 2008

RECRUITING AND HIRING CHECKLIST:

This is the second in the series of several articles outlining how to grow your sales in the face of a turbulent economy. 

An uncertain economy provides huge opportunity to Strengthen Sales for the savvy entrepreneur.  Superstar salespeople are never abundant, but as organizations change strategy trying to adapt to external pressures, some forget to take care of their biggest result producers, leaving their Sales Superstars vulnerable and willing to seek stronger companies.  Here is a Top Ten List to Upgrade Sales by attracting the best of the best Salespeople.

  • Your patience - you must wait for the right candidate.  Accept only over-achievers. Not hiring is always better than acquiring average, mediocre salespeople.
  • The frequency of your reposts - the life of an internet posting is 3 days. You must repost at least weekly.  It is vital to start with a he candidate pool.
  • The target cities for your positions - if you’re looking for someone in the Southeast, post it for Tampa this week, Atlanta next week, Miami the following week, etc.
  • The headline for your ad - It must have ’sales’ in the title but beyond that, change it each time you repost it so that it doesn’t look like candidates are seeing the same opportunity each week.
  • The industry classification for your opportunity - select “sales” one week and your actual industry the next.
  • Get referrals from your salespeople, vendors, customers and friends - but make sure these candidates go through the same process as those who apply online.
  • Consider a recruiter to locate candidates - but make them go through the same process, too.
  • Make sure your ad describes the candidate’s necessary experiences and not the job, opportunity and company.
  • Make sure there is nothing in your ad that can disinterest a candidate.

More to come…

© Copyright 2009 Joe Zente

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