
 
 
 
 
 
John Scofield has been a TAB member since 2006, when  he joined as CEO of El Lago Foods.   He built the company into a  highly profitable enterprise and sold it last year.  John is now in the  process of building another success story… 
Learn About Scofield Construction Services, LLC
New owner has big plans for specialty contrator servicing the pool industry and others
Austin Business Journal - by  Laura Hipp ABJ Staff 
John Scofield has traded tortillas for pools. 
The Austin businessman, who  owned East Austin tortilla and chip maker SG Mexican Foods  (El Lago brand) , recently bought Cen-Tex  Plaster Inc., a 15-year-old pool company n Leander. 
His Scofield Construction Services LLC, also acquired sister  companies Cen-Tex Gunite Inc. and Mobile-Crete Inc. Terms of the deal were not  disclosed. 
“Our plan is to grow across the board,” says Scofield, who  bought the business with his wife, Holly. 
They plan to add customers through new commercial and  residential  construction projects,  advertising and expanding the reach of Mobile-Crete, the ready-mix concrete  division. 
Today, Cen-Tex employs roughly 100 workers, who gunite and  plaster pools, pour ready-mix concrete for decks, driveways, sidewalks and  other projects in a 20-county area. Through their crews they  can finish five to seven pools daily during  the spring and summer  — the peak season. 
Austin investment bank Focus Strategies  LLC facilitated the acquisition. 
Principal Lathrop Smith says Focus is seeing a “reasonable  amount” of recapitalization and sales of companies with revenue from $5 million  to $75 million in light of the economic downturn. 
Debt financing among mid-market businesses has not  contracted as much as the large deals, he says. 
“The Texas  economy has held up better than the national economy,” Smith says. “With  capital gains rates currently at an all-time low and the healthy appetite of  private equity investors, now is an attractive time for companies to conduct  transactions.”
Scofield describes the trio of companies as a hidden  treasure whose possibilities have not been fully realized. He declined to  discuss revenue. 
Cen-Tex renovates existing homeowners’ pools and gunites and  plasters  pools as a subcontractor for  commercial and government projects. 
Scofield wants to be position to increase Cen-Tex’s presence  in home construction as the housing market stabilizes in Central   Texas. Its limited participation in new home construction helped  Cen-Tex avoid effects of the credit crunch. 
“Our customers and Cen-Tex are still doing very well,” he  says. 
Pool construction divisions involving plaster and gunite, a  cement-based material, generate most of Cen-Tex’s revenue, but Scofield plans  to build upon that and boost the promotion of Mobile-Crete’s many services . 
Mobile-Crete recently reached an agreement with a South Austin materials supplier to refill trucks, he  says. That will allow further expansion into Hays County  with the trucks traveling to the new site to reload materials rather than to  Leander. 
“That reloading opens up the market to do business more  rapidly in South Austin and North   Hays County,”  he says.