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Eliminate the Noise - Second in Command Principle

September 21st, 2011

What if you, the CEO of your business, were able to spend 50%, 80% or even more of your time doing what you do best – the things that bring the greatest results to your organization? You know the answer. Your business would become more profitable, more fun, and your life would bring you more joy.

Reality paints a different picture. After having interviewed hundreds of CEOs, Larry Linne, author of “Make the Noise Go Away”, learned that CEOs on average spend only 21% of their time doing what they do best. “It doesn’t take a very creative or intelligent consultant to conclude that utilizing the strengths of a First in Command 21% of the time is not a great business strategy”, says Linne. What can be done to allow these incredibly talented people to spend more of their time doing what they do best?

The skills and talent needed to attack the new and complex issues that confront a business reside in the CEO and his Second in Command. When the First in Command does what he does best and confidently depends on his Second in Command to handle “The Noise” (employee issues, problems, client issues, process breakdowns, poor decisions, failed results, and strategic concerns), the First in Command can spend more time on creating value for the business and sleeping better at night. Making matters worse, this noise often snowballs and captures too much time from the first and second in commands. “They deal with one issue, get involved in things they don’t do best, create new problems, de-motivate teams, read additional reports, and get bogged down in the NOISE” reports Linne. How can you work with a Second in Command to get the greatest results?

A strong First and Second in Command relationship will eliminate the noise if they have the right strategies in place. Moving away from traditional thinking and bad habits into noise reducing strategies is the only way out of this mess.

What is it worth to a company to eliminate the noise and get the First and Second in Commands doing what they do best 80% of the time? First in Commands who have answered this question say anywhere between a hundred thousand and multiple millions of dollars.

One of the biggest risks in our business economy today is the lack of availability of our best talent. We need to get our First and Second in Commands back.

To learn more about the Noise Reduction System™ workshops for Second in Commands, email us at Z|three.

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